Food advertising targeted to kids has become so pervasive – it’s not just on TV but also all over social media, Well reports – that Robinson says parents should do more than just say “no” when their children ask for junk food:
“Respond, ‘Well, why do you want that? Where did you hear about it?’ ” said Dr. Robinson. And if the answer is that the child saw it on TV or on the Internet, “Say, ‘Well, they want you to want it, they’re trying to sell you that.’ And then have a discussion.”
And what about my aspirations of nurturing young cynics? Though teaching critical viewing skills does enhance children’s awareness, Dr. Robinson told me that relying too much on notions of media literacy can actually play into the hands of the advertisers.
“That takes the responsibility away from them and puts it on the kids to be educated consumers,” he said.
If you’re wondering how to help your kids deal with the barrage of messages they get from food ads, the entire entry is well worth reading.
source: Published by Stanford Medicine