April 19, 2013
Mannatech’s CEO and Chief Science Officer Dr. Robert Sinnott was recently interviewed by Nutraceuticals World magazine for their ongoing series “Open Innovation in Nutraceuticals & Functional Foods.” In the article, industry thought leaders were invited to discuss Open Innovation (OI) and share their experiences and challenges using it to leverage the development of new products. Dr. Sinnott shared Mannatech’s successful approach to employing OI, using the MannaThink℠ online forum, commenting: “The proof of the success of our innovative application of OI is, of course, reflected in the bottom line. We believe that our Associates can sell these products with passion because they were created with their input and are thus fundamentally aligned with their beliefs and their needs.” Mannatech’s unique application of OI has contributed to the development of numerous successful products, including PhytoBurst® chews, Omega-3 with Vitamin D3 capsules, GI-ProBalance® slimsticks, BounceBack®capsules and Mannatech’s newest flagship product, NutriVerus™ powder
Nutraceuticals World is a trade publication that serves the manufacturers of dietary supplements, functional foods and nutritional beverages. The entire interview can be read here.